Big Culture Records

Augmented Reality Music Artists

Our record label roster is made up of Augmented Reality Music (A.R.M.) artists. Their characters are the creation of Big Culture Records, and their names are a moniker. Their images have been created using AI technology, bringing imagination into the real world.

Our Recording Process

Currently, all our artists' songs are written by Hayward Collab - a songwriting partnership. Once a song is chosen for recording, a production team is put together to carry the project through to a release-ready track. Their voices are brought to life by amazing session singers who choose to remain anonymous.

Noel Garland

Known as The Xmas Crooner, Noel Garland delivers a vocal that has been described as, "...a modern Sinatra sound, with a hint of Bublé", and promises to bring the cheer this Christmas with his new single, Save Me A Place. He wanted to record a festive track reminiscent of I'll Be Home For Christmas, that all the family can enjoy.

Starrie Lyte and The Tree Tops

Get ready to deck those halls because pop newbie Starrie Lyte is sledging into the holiday season with a brand new Christmas song! She just can't contain her excitement for the most wonderful time of the year. Cozy up with some hot chocolate and add Starrie Lyte's new instant classic to your Christmas playlist. Because with her warm vocals reminiscent of Ariana Grande, Taylor Swift, and Lizzy McAlpine, she promises to hit the highest "Fa la la la la" of the season!